{"id":8628,"date":"2020-11-03T16:04:32","date_gmt":"2020-11-03T15:04:32","guid":{"rendered":"https:\/\/englishbusstg.wpenginepowered.com\/?p=8628"},"modified":"2025-09-30T20:49:46","modified_gmt":"2025-09-30T18:49:46","slug":"you-dress-to-impress-but-what-about-your-language-skills","status":"publish","type":"post","link":"https:\/\/englishbusiness.de\/en\/blog\/you-dress-to-impress-but-what-about-your-language-skills\/","title":{"rendered":"You dress to impress, but what about your language skills?"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-rogoyq-0031dddbd671bf5491f7743ff4ae8778 entry-content-wrapper main_color av-flex-cells  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right'  >\n<div class='flex_cell av-p31502-019cbf34198df1a81c315cafb26b699c av-gridrow-cell av_one_fifth no_margin  avia-builder-el-1  el_before_av_cell_three_fifth  avia-builder-el-first ' ><div class='flex_cell_inner'><\/div><\/div><div class='flex_cell av-nbr6tu-509e783a376ddc99ae929c634f61c474 av-gridrow-cell av_three_fifth no_margin  avia-builder-el-2  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh23uhnz-08b3b00fc80f62bf67343b3555203e5f\">\n#top .av-special-heading.av-kh23uhnz-08b3b00fc80f62bf67343b3555203e5f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kh23uhnz-08b3b00fc80f62bf67343b3555203e5f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kh23uhnz-08b3b00fc80f62bf67343b3555203e5f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kh23uhnz-08b3b00fc80f62bf67343b3555203e5f av-special-heading-h1  avia-builder-el-3  el_before_av_hr  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >You dress to impress, but what about your language skills?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kghq78dt-d0beab5181e65331c268fec185a9d4dd\">\n#top .hr.hr-invisible.av-kghq78dt-d0beab5181e65331c268fec185a9d4dd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kghq78dt-d0beab5181e65331c268fec185a9d4dd hr-invisible  avia-builder-el-4  el_after_av_heading  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jw2823qo-db6cbf999f5ead23edc61d9fdedba901\">\n.avia-image-container.av-jw2823qo-db6cbf999f5ead23edc61d9fdedba901 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jw2823qo-db6cbf999f5ead23edc61d9fdedba901 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jw2823qo-db6cbf999f5ead23edc61d9fdedba901 av-styling- avia-align-center  avia-builder-el-5  el_after_av_hr  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-8630 avia-img-lazy-loading-not-8630 avia_image ' src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/11\/Corporate-language.jpg\" alt='Corporate language' title=''  height=\"400\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/11\/Corporate-language.jpg 700w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/11\/Corporate-language-300x171.jpg 300w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/11\/Corporate-language-450x257.jpg 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh23x0id-35d08ad6551c42c7c054bc07cce12d86\">\n#top .av_textblock_section.av-kh23x0id-35d08ad6551c42c7c054bc07cce12d86 .avia_textblock{\nfont-size:9px;\n}\n<\/style>\n<section  class='av_textblock_section av-kh23x0id-35d08ad6551c42c7c054bc07cce12d86 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Photo credit: <a href=\"https:\/\/unsplash.com\/photos\/WdJkXFQ4VHY\" target=\"_blank\" rel=\"noopener noreferrer\">Ben Rosett<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jw2840sd-a46ab5df0baa4ba1772e8ac5ed70f824 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Do you care about how you dress? You probably do, because you take yourself seriously and want others to do the same. But in the digital age, first impressions are not just visual. People want to hear and read what you have to say. Is your corporate language ready?<\/p>\n<p>Because we recognise the importance of first impressions, we invest in business suits, office spaces with sweeping views, interactive websites and classy cars. These things symbolise our ambition and, ultimately, our success.<\/p>\n<p>With e-commerce and remote working on the rise, traditional status symbols are losing importance, moving your written and spoken corporate language to the forefront. Unfortunately, linguistic quality is still often undervalued.<\/p>\n<p>How often have you seen people stumble through presentations in their second language, misspell social media posts or use inconsistent terminology throughout various channels?<\/p>\n<p>Investing in a good copywriter, proofreader and translators for your publications or actively working on your communication skills doesn\u2019t have the same punch as \u201cdress for success\u201d, but they are no less important.<\/p>\n<p>Focussing on language doesn\u2019t just prevent you from sounding foolish, you\u2019ll reap real and positive benefits as well.<\/p>\n<h2>Communicating clearly<\/h2>\n<p>Having a good command of your business language doesn\u2019t only allow you to confuse people with big words. Much more importantly, it allows you to go the other way and get your point across in a manner that is concise and easy to understand. Whether you\u2019re managing a project, negotiating a deal or giving a presentation, confusing an audience is detrimental to your goals.<\/p>\n<p>Improving your language at a company level will improve understanding. After all, what is communication if not the art of understanding and being understood?<\/p>\n<h2>Gaining trust<\/h2>\n<p>When it comes to business, people don\u2019t trust easily. They look for signs of professionalism, competence and authenticity. This is why we dress for business. But your written and spoken communication is as good an indicator of your professionalism as your wardrobe. So, if you maintain a professional wardrobe, you should also consider investing in communication training or editors for your written communication. Typos are no less off-putting than walking into a meeting with a mustard stain on your shirt.<\/p>\n<h2>Building your brand<\/h2>\n<p>A consistent corporate language allows for clearer communication, but it is also a powerful way to shape your brand. Is your brand traditional and elegant, or maybe more playful and innovative?<\/p>\n<p>The way we phrase things influences our thoughts and perception. This is why we want more impressive job titles, why it\u2019s the Ministry of Defence (not war or military) and why it was a good decision to <a href=\"https:\/\/www.britannica.com\/topic\/Nike-Inc\" target=\"_blank\" rel=\"noopener noreferrer\">rename Blue Ribbon Sports<\/a>. It is important to make deliberate choices so you can create a positive and consistent image throughout.<\/p>\n<p>Here are some questions to ask yourself about your corporate language:<\/p>\n<ul>\n<li>How formal or colloquial do you want your internal and external communication to be?<\/li>\n<li>Should you use technical or foreign language terms?<\/li>\n<li>Is your corporate language culturally and politically appropriate?<\/li>\n<li>Can you generate positive associations by naming something differently?<\/li>\n<\/ul>\n<p>You probably have a good idea of what you want your company to be, but working with a professional language service provider can help you implement the finer details and maintain consistency with training and resources such as style guides and glossaries.<\/p>\n<h2>Improving your own performance<\/h2>\n<p>We know that our <a href=\"https:\/\/blog.ted.com\/10-examples-of-how-power-posing-can-work-to-boost-your-confidence\/\" target=\"_blank\" rel=\"noopener noreferrer\">body language<\/a> can affect our confidence. Likewise, <a href=\"https:\/\/www.inc.com\/molly-reynolds\/research-shows-that-the-clothes-you-wear-actually-change-the-way-you-perform.html\" target=\"_blank\" rel=\"noopener noreferrer\">the way we dress can improve our performance<\/a>. It stands to reason that improving our communication skills will not only have positive effects on others.<\/p>\n<p>Becoming more eloquent will improve your spoken and written communication, but communication skills are more varied and complex than that. You can work on being a better listener, improving your body language and enunciation, having <a href=\"https:\/\/englishbusiness.de\/how-more-empathy-will-improve-your-communication\/\">a more empathetic mindset<\/a> and sharpening your conversational skills.<\/p>\n<p>Becoming a better communicator will take training and lots of practice, but it is well worth the investment. Richard Branson even thinks <a href=\"https:\/\/www.forbes.com\/sites\/carminegallo\/2015\/07\/07\/richard-branson-communication-is-the-most-important-skill-any-leader-can-possess\/#2637a5b62e8a\" target=\"_blank\" rel=\"noopener noreferrer\">it is the most important business skill<\/a>.<\/p>\n<h2>How to get started on corporate language and communication skills<\/h2>\n<p>You can establish a more intentional and consistent corporate language with our <a href=\"https:\/\/englishbusiness.de\/corporate-wording-glossaries\/\">corporate wording glossaries<\/a> and <a href=\"https:\/\/englishbusiness.de\/corporate-language-style-guide\/\">style guides<\/a>. These serve as a resource for internal content creators and external agencies.<\/p>\n<p>We offer a variety of <a href=\"https:\/\/englishbusiness.de\/seminars\/\">communication and English language seminars<\/a> for international businesses. Many of our seminars have been adapted into a <a href=\"https:\/\/englishbusiness.de\/virtual-communication-seminars\/\">virtual format<\/a>, giving you a flexible and convenient alternative for your remote team. <a href=\"https:\/\/englishbusiness.de\/contact\/\">Get in touch with our consultants to find out more<\/a>!<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m91dcy-e7a3efd425b5ea6d467b91c3f3ed7d8c\">\n.flex_cell.av-m91dcy-e7a3efd425b5ea6d467b91c3f3ed7d8c{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-m91dcy-e7a3efd425b5ea6d467b91c3f3ed7d8c{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-m91dcy-e7a3efd425b5ea6d467b91c3f3ed7d8c av-gridrow-cell av_one_fifth no_margin av-hide-on-mobile  avia-builder-el-8  el_after_av_cell_three_fifth  avia-builder-el-last ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" 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0px;\n}\n<\/style>\n<div  class='flex_column av-5ualwp-2f81f3e6ee30b31d61e73cb2e55156f9 av_two_third  avia-builder-el-21  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-jozq17ik-c6853285194359f8de34531aab363000 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Other interesting articles:<\/p>\n<\/div><\/section><br \/>\n<div  class='av-alb-blogposts template-blog  av-blog-meta-category-disabled '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class=\"post-entry post-entry-type-standard post-entry-12485 post-loop-1 post-parity-odd single-small with-slider post-12485 post type-post status-publish format-standard has-post-thumbnail hentry category-press-releases\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><a href='https:\/\/englishbusiness.de\/en\/blog\/englishbusiness-announces-strategic-partnership-with-deepl-to-empower-clients-with-safe-informed-ai-translation-solutions\/' class='small-preview'  title=\"EnglishBusiness Announces Strategic Partnership with DeepL to Empower Clients with Safe, Informed AI Translation Solutions\"   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-180x180.jpg\" class=\"wp-image-4050 avia-img-lazy-loading-4050 attachment-square size-square wp-post-image\" alt=\"Negotiating to Win\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-180x180.jpg 180w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-80x80.jpg 80w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-36x36.jpg 36w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-120x120.jpg 120w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-450x450.jpg 450w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><span class=\"iconfont\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><div class=\"av-heading-wrapper\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/englishbusiness.de\/en\/blog\/englishbusiness-announces-strategic-partnership-with-deepl-to-empower-clients-with-safe-informed-ai-translation-solutions\/\" rel=\"bookmark\" title=\"Permanent Link: EnglishBusiness Announces Strategic Partnership with DeepL to Empower Clients with Safe, Informed AI Translation Solutions\">EnglishBusiness Announces Strategic Partnership with DeepL to Empower Clients with Safe, Informed AI Translation Solutions<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/category\/press-releases\/\" rel=\"tag\">Press Releases<\/a><\/span><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"entry-content\"  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/englishbusiness-announces-strategic-partnership-with-deepl-to-empower-clients-with-safe-informed-ai-translation-solutions\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2025-09-16T21:47:57+02:00\" >16 September 2025<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/author\/anthonyl\/\" title=\"Posts by Tony\" rel=\"author\">Tony<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>840<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1440<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Tony<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2022\/11\/1_Logo_EB_4c_Claim_grau_M_300dpi_25cm.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Tony<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-16T21:47:57+02:00\" >2025-09-16 21:47:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-30 20:49:23<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>EnglishBusiness Announces Strategic Partnership with DeepL to Empower Clients with Safe, Informed AI Translation Solutions<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-8318 post-loop-2 post-parity-even single-small with-slider post-8318 post type-post status-publish format-standard has-post-thumbnail hentry category-translation tag-copy-writing tag-international-business tag-translation-business\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><a href='https:\/\/englishbusiness.de\/en\/blog\/translation-or-localisation-how-to-tailor-texts-to-the-global-market\/' class='small-preview'  title=\"Translation or localisation? How to tailor texts to the global market\"   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-180x180.jpg\" class=\"wp-image-8319 avia-img-lazy-loading-8319 attachment-square size-square wp-post-image\" alt=\"Writing for international markets\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-180x180.jpg 180w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-80x80.jpg 80w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-36x36.jpg 36w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-120x120.jpg 120w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><span class=\"iconfont\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><div class=\"av-heading-wrapper\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/englishbusiness.de\/en\/blog\/translation-or-localisation-how-to-tailor-texts-to-the-global-market\/\" rel=\"bookmark\" title=\"Permanent Link: Translation or localisation? How to tailor texts to the global market\">Translation or localisation? How to tailor texts to the global market<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/category\/translation\/\" rel=\"tag\">Translation<\/a><\/span><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"entry-content\"  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/translation-or-localisation-how-to-tailor-texts-to-the-global-market\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2023-06-07T12:30:49+02:00\" >7 June 2023<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/author\/rolf-heckenenglishbusiness-de\/\" title=\"Posts by Rolf Hecken\" rel=\"author\">Rolf Hecken<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>400<\/span>\n\t\t\t\t\t\t<span itemprop='width'>700<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Rolf Hecken<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2022\/11\/1_Logo_EB_4c_Claim_grau_M_300dpi_25cm.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Rolf Hecken<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-06-07T12:30:49+02:00\" >2023-06-07 12:30:49<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-30 20:49:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Translation or localisation? How to tailor texts to the global market<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-8325 post-loop-3 post-parity-odd post-entry-last single-small with-slider post-8325 post type-post status-publish format-standard has-post-thumbnail hentry category-business-communication tag-active-listening tag-communication-in-the-workplace tag-english-for-daily-business\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><a href='https:\/\/englishbusiness.de\/en\/blog\/telephone-skills\/' class='small-preview'  title=\"Why (and how) you should still master telephone skills in 2023\"   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-180x180.jpg\" class=\"wp-image-8327 avia-img-lazy-loading-8327 attachment-square size-square wp-post-image\" alt=\"Telephone communication\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-180x180.jpg 180w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-80x80.jpg 80w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-36x36.jpg 36w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-120x120.jpg 120w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><span class=\"iconfont\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><div class=\"av-heading-wrapper\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/englishbusiness.de\/en\/blog\/telephone-skills\/\" rel=\"bookmark\" title=\"Permanent Link: Why (and how) you should still master telephone skills in 2023\">Why (and how) you should still master telephone skills in 2023<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/category\/business-communication\/\" rel=\"tag\">Business communication<\/a><\/span><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"entry-content\"  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/telephone-skills\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2023-05-05T11:01:29+02:00\" >5 May 2023<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/author\/rolf-heckenenglishbusiness-de\/\" title=\"Posts by Rolf Hecken\" rel=\"author\">Rolf Hecken<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>400<\/span>\n\t\t\t\t\t\t<span itemprop='width'>700<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Rolf Hecken<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2022\/11\/1_Logo_EB_4c_Claim_grau_M_300dpi_25cm.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Rolf Hecken<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-05-05T11:01:29+02:00\" >2023-05-05 11:01:29<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-30 20:49:25<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Why (and how) you should still master telephone skills in 2023<\/span><\/span><\/span><\/article><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ub1sy-7cc2e334e64c060583d4ecebf0fcc673\">\n.flex_column.av-2ub1sy-7cc2e334e64c060583d4ecebf0fcc673{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2ub1sy-7cc2e334e64c060583d4ecebf0fcc673 av_one_third flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-jw28hxbc-4a424cdddc38000ed9b136afdbb24b9b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"attachment_4921\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4921\" class=\"wp-image-4921 size-medium\" src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/csm_Robert_26a3892a27-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/csm_Robert_26a3892a27-300x300.jpg 300w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/csm_Robert_26a3892a27-80x80.jpg 80w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/csm_Robert_26a3892a27-36x36.jpg 36w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/csm_Robert_26a3892a27-180x180.jpg 180w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/csm_Robert_26a3892a27-120x120.jpg 120w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/csm_Robert_26a3892a27-450x450.jpg 450w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/csm_Robert_26a3892a27.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-4921\" class=\"wp-caption-text\"><b>Robert Rothe<\/b> <br \/>Marketing and Partner Manager<\/p><\/div>\n<p>Robert grew up in Hamburg, but has strong South African roots. At EnglishBusiness he is the German translation editor, manages our pool of external translators and creates our marketing content. In his free time you\u2019ll find him running around the Alster. In this blog he writes about the German language, South Africa, sports and our beautiful port city.<\/p>\n<\/div><\/section><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qmiy0-fd3e6968da832670740a4b3e99b9399d\">\n.flex_cell.av-2qmiy0-fd3e6968da832670740a4b3e99b9399d{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-2qmiy0-fd3e6968da832670740a4b3e99b9399d{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-2qmiy0-fd3e6968da832670740a4b3e99b9399d av-gridrow-cell av_one_fifth no_margin' ><div class='flex_cell_inner'><\/div><\/div>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":8630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,52],"tags":[129],"class_list":["post-8628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-communication","category-language-learning","tag-corporate-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>You dress to impress, but what about your language skills?<\/title>\n<meta name=\"description\" content=\"First impressions are not only about business suits and posh offices \u2013 they\u2019re also about your language skills!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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