{"id":7360,"date":"2019-07-30T10:53:13","date_gmt":"2019-07-30T08:53:13","guid":{"rendered":"https:\/\/www.englishbusiness.de\/?p=7360"},"modified":"2025-09-30T20:49:56","modified_gmt":"2025-09-30T18:49:56","slug":"why-is-intercultural-awareness-so-important","status":"publish","type":"post","link":"https:\/\/englishbusiness.de\/en\/blog\/why-is-intercultural-awareness-so-important\/","title":{"rendered":"Why is intercultural awareness so important?"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-rogoyq-0031dddbd671bf5491f7743ff4ae8778 entry-content-wrapper main_color av-flex-cells  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right'  >\n<div class='flex_cell av-p31502-019cbf34198df1a81c315cafb26b699c av-gridrow-cell av_one_fifth no_margin  avia-builder-el-1  el_before_av_cell_three_fifth  avia-builder-el-first ' ><div class='flex_cell_inner'><\/div><\/div><div class='flex_cell av-nbr6tu-509e783a376ddc99ae929c634f61c474 av-gridrow-cell av_three_fifth no_margin  avia-builder-el-2  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-18531ce59207d4dfea96883eeb8725df\">\n#top .av-special-heading.av-av_heading-18531ce59207d4dfea96883eeb8725df{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-18531ce59207d4dfea96883eeb8725df .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-18531ce59207d4dfea96883eeb8725df .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-18531ce59207d4dfea96883eeb8725df av-special-heading-h1  avia-builder-el-3  el_before_av_image  avia-builder-el-first '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Why is intercultural awareness so important?<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jw2823qo-25ab6642e89721b9a300a622bf5ecce6\">\n.avia-image-container.av-jw2823qo-25ab6642e89721b9a300a622bf5ecce6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jw2823qo-25ab6642e89721b9a300a622bf5ecce6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jw2823qo-25ab6642e89721b9a300a622bf5ecce6 av-styling- avia-align-center  avia-builder-el-4  el_after_av_heading  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7362 avia-img-lazy-loading-not-7362 avia_image ' src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/Interkulturelle-Kompetenz.jpg\" alt='' title='Interkulturelle Kompetenz'  height=\"400\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/Interkulturelle-Kompetenz.jpg 700w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/Interkulturelle-Kompetenz-300x171.jpg 300w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/Interkulturelle-Kompetenz-450x257.jpg 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jw99gksl-778ba1facd1d974831270b71c41841be\">\n#top .av_textblock_section.av-jw99gksl-778ba1facd1d974831270b71c41841be .avia_textblock{\nfont-size:9px;\n}\n<\/style>\n<section  class='av_textblock_section av-jw99gksl-778ba1facd1d974831270b71c41841be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Photo credit: <a href=\"https:\/\/unsplash.com\/@jkozoski\" target=\"_blank\" rel=\"noopener noreferrer\">jkozoski<\/a><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jw2840sd-a46ab5df0baa4ba1772e8ac5ed70f824 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Communication. There is nothing more important in today\u2019s business environment. If you want to create and protect good international relationships, there is one thing you need: intercultural communication skills. So, what exactly are they?<\/p>\n<p>Almost all large companies today are active in an international environment. Service providers, customers, business partners and colleagues communicate in different languages and are all coming from different cultural backgrounds.<\/p>\n<p>The term \u201cculture\u201d itself is hard to define sometimes. The Oxford English Dictionary defines it as, \u201cthe ideas, customs, and social behaviour of a particular people or society; the attitudes and behaviour characteristic of a particular social group\u201d.<\/p>\n<p>But what does this mean for your interactions with other people? Simply put, it\u2019s about \u201chow we do things around here\u201d. This pretty unhelpful phrase is a good demonstration of how hard it can be for people from different cultures to truly understand each other and work together. They may have a completely different idea of \u201chow we do things around here\u201d. This becomes clear from the outset with the way cultures great each other and extends to <a href=\"https:\/\/englishbusiness.de\/tipping-around-the-world-keep-the-change\/\" target=\"_blank\" rel=\"noopener noreferrer\">tipping<\/a>, taxes and religious customs.<\/p>\n<p>Cultural differences are especially clear when it comes to punctuality. If a southern European business partner is late to a meeting, this is not a sign of any lack of appreciation or respect. If, however, you are in Japan and turn up to a meeting even one minute late, this is a serious affront that will not be swiftly forgotten. It is possible to avoid the misunderstandings brought about by these situations if you are aware of the cultural background of who you are dealing with. Easier said than done&#8230;<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-693b5b00ab1a2b908940a75442ac14bc\">\n#top .av-special-heading.av-av_heading-693b5b00ab1a2b908940a75442ac14bc{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-693b5b00ab1a2b908940a75442ac14bc .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-693b5b00ab1a2b908940a75442ac14bc .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-693b5b00ab1a2b908940a75442ac14bc av-special-heading-h2  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >What stands in the way of intercultural understanding?<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jks4sx83-b0a45a610ea0cc60a9d3722d2e5435c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It is only natural to see the world from your own perspective. And it is only human to make generalisations based on your own experience. However, these tendencies lead to the following phenomena, which make intercultural understanding harder:<\/p>\n<ul>\n<li>Ethnocentrism: the belief that your own culture is somehow better or right.<\/li>\n<li>Prejudice: unfounded opinions of others.<\/li>\n<li>Stereotyping: extreme generalisations about groups of people with no regard for the individual.<\/li>\n<\/ul>\n<p>As an American, I can understand this point of view only too well. The USA often looks at the rest of the world with a feeling of superiority. The negative effect this has on the USA\u2019s relationship with other cultures is all too evident on the world stage. Even in the relationship between the United Kingdom and Europe, you can see that such a singular inward focus has a terrible effect on cooperation.<\/p>\n<p>Stereotypes are not always negative. Germans are known to be punctual, disciplined, direct and hard-working. But these same Germans are also known to be unfriendly, inflexible and humourless. Why do Germans come across like this?<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-85c12d29791691ee3814ae56a635adb6\">\n#top .av-special-heading.av-av_heading-85c12d29791691ee3814ae56a635adb6{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-85c12d29791691ee3814ae56a635adb6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-85c12d29791691ee3814ae56a635adb6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-85c12d29791691ee3814ae56a635adb6 av-special-heading-h2  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Low-context vs. high-context cultures<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jks4sx83-b0a45a610ea0cc60a9d3722d2e5435c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In anthropology, you can compare cultures according to how important the context surrounding linguistic interaction is. In low-context cultures, people communicate very explicitly. As you might have guessed, Germany is well within this category. In Scandinavia and Anglo-Saxon countries too, expressions are understood without a lot of cultural context. In Africa, Asia and the Middle East, it is more necessary to have an understanding of the culture in order to communicate effectively. An interlocutor must pay attention to tone, body language and context to correctly interpret a message. Edward T. Hall has a great example; he asked people from a variety of cultures if they could complete a certain exercise by the next day. From their answers, you can see how important intercultural understanding is in an international context:<\/p>\n<ul>\n<li>Germany: \u201cYes\u201d = Yes<\/li>\n<li>USA: \u201cYes, I\u2019ll do my best = Probably<\/li>\n<li>Japan: \u201cI\u2019ll do my best\u201d = Probably not<\/li>\n<li>Japan: \u201cYes, I\u2019ll do my best = Probably<\/li>\n<li>China: \u201cYes\u201d = Maybe<\/li>\n<li>Russia: \u201cNo\u201d = Maybe<\/li>\n<\/ul>\n<p>So, for Germans it can be very hard to communicate with people from high-context cultures, and vice versa.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-11f3d59090aca0410257fcede1382cf2\">\n#top .av-special-heading.av-av_heading-11f3d59090aca0410257fcede1382cf2{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-11f3d59090aca0410257fcede1382cf2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-11f3d59090aca0410257fcede1382cf2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-11f3d59090aca0410257fcede1382cf2 av-special-heading-h2  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >4 rules for better intercultural communication<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jks4sx83-b0a45a610ea0cc60a9d3722d2e5435c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>So far, so much theory. How do you actually manage to improve your intercultural behaviour? The most important foundation is just acknowledging that your own road is not the only one or the right one. It takes a lot of practice and experience, because cultures are very complex. There are some ground rules that you can follow to avoid blunders and leave a good impression on international partners.<\/p>\n<ol>\n<li><strong>Be open to new things:<\/strong> contact with other cultures is an experience full of surprises. Make the most of it!<\/li>\n<li><strong>Be prepared:<\/strong> with a bit of research you can avoid the most common missteps.<\/li>\n<li><strong>Learn the language:<\/strong> even just a couple of polite phrases can go a long way.<\/li>\n<li><strong>Learning through imitation:<\/strong> if you\u2019re not sure, take a step back and observe.<\/li>\n<\/ol>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-a921589cc8675e9f1ec6ddf0359ae358\">\n#top .av-special-heading.av-av_heading-a921589cc8675e9f1ec6ddf0359ae358{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-a921589cc8675e9f1ec6ddf0359ae358 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-a921589cc8675e9f1ec6ddf0359ae358 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-a921589cc8675e9f1ec6ddf0359ae358 av-special-heading-h2  avia-builder-el-13  el_after_av_textblock  el_before_av_image '><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Intercultural awareness <span class='special_amp'>&amp;<\/span> communication<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jw2823qo-0b49e0f5d400d5ffd92c5a788be115f5\">\n.avia-image-container.av-jw2823qo-0b49e0f5d400d5ffd92c5a788be115f5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-jw2823qo-0b49e0f5d400d5ffd92c5a788be115f5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jw2823qo-0b49e0f5d400d5ffd92c5a788be115f5 av-styling- avia-align-center  avia-builder-el-14  el_after_av_heading  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-7365 avia-img-lazy-loading-not-7365 avia_image ' src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/INTERCULTURAL-AWARENESS-COMMUNICATION.jpg\" alt='' title='INTERCULTURAL AWARENESS &amp; COMMUNICATION'  height=\"332\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/INTERCULTURAL-AWARENESS-COMMUNICATION.jpg 700w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/INTERCULTURAL-AWARENESS-COMMUNICATION-300x142.jpg 300w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/INTERCULTURAL-AWARENESS-COMMUNICATION-450x213.jpg 450w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-jks4sx83-b0a45a610ea0cc60a9d3722d2e5435c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Would you like to know more about intercultural awareness? Come to one of our regular talks on the subject. We\u2019ll keep you posted on our Social Media.<\/p>\n<p>Do you work in a multicultural company? Do you have a lot of international clients? We offer <a href=\"https:\/\/englishbusiness.de\/working-across-cultures\/\" target=\"_blank\" rel=\"noopener noreferrer\">seminars<\/a> and <a href=\"https:\/\/englishbusiness.de\/interactive-conference-and-meeting-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">workshops on intercultural awareness<\/a>.<\/p>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m91dcy-e7a3efd425b5ea6d467b91c3f3ed7d8c\">\n.flex_cell.av-m91dcy-e7a3efd425b5ea6d467b91c3f3ed7d8c{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-m91dcy-e7a3efd425b5ea6d467b91c3f3ed7d8c{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-m91dcy-e7a3efd425b5ea6d467b91c3f3ed7d8c av-gridrow-cell av_one_fifth no_margin av-hide-on-mobile  avia-builder-el-16  el_after_av_cell_three_fifth  avia-builder-el-last ' ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jw64h57r-0cc84e98dc888cfe8aa1aae21622660e\">\n#top .hr.hr-invisible.av-jw64h57r-0cc84e98dc888cfe8aa1aae21622660e{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-jw64h57r-0cc84e98dc888cfe8aa1aae21622660e hr-invisible  avia-builder-el-17  el_before_av_sidebar  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<br \/>\n<section  class='av_textblock_section av-jw66c68a-5470e9767252e2a27b26351702bd1041 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Join our<br \/>\nnetwork:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jw63qy0a-868e7b1b0eb43f49475be2cf5a5c2b33\">\n.av_font_icon.av-jw63qy0a-868e7b1b0eb43f49475be2cf5a5c2b33{\ncolor:#5f8789;\nborder-color:#5f8789;\n}\n.av_font_icon.av-jw63qy0a-868e7b1b0eb43f49475be2cf5a5c2b33 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id=\"style-css-av-4vdxyw-0e52abacfe194c98057f37a49a5527c7\">\n.flex_cell.av-4vdxyw-0e52abacfe194c98057f37a49a5527c7{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-4vdxyw-0e52abacfe194c98057f37a49a5527c7{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-4vdxyw-0e52abacfe194c98057f37a49a5527c7 av-gridrow-cell av_three_fifth no_margin  avia-builder-el-28  el_after_av_cell_one_fifth  el_before_av_cell_one_fifth ' ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ualwp-2f81f3e6ee30b31d61e73cb2e55156f9\">\n.flex_column.av-5ualwp-2f81f3e6ee30b31d61e73cb2e55156f9{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5ualwp-2f81f3e6ee30b31d61e73cb2e55156f9 av_one_full  avia-builder-el-29  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-jozq17ik-c6853285194359f8de34531aab363000 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Other interesting articles:<\/p>\n<\/div><\/section><br \/>\n<div  class='av-alb-blogposts template-blog  av-blog-meta-category-disabled '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><article class=\"post-entry post-entry-type-standard post-entry-12485 post-loop-1 post-parity-odd single-small with-slider post-12485 post type-post status-publish format-standard has-post-thumbnail hentry category-press-releases\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><a href='https:\/\/englishbusiness.de\/en\/blog\/englishbusiness-announces-strategic-partnership-with-deepl-to-empower-clients-with-safe-informed-ai-translation-solutions\/' class='small-preview'  title=\"EnglishBusiness Announces Strategic Partnership with DeepL to Empower Clients with Safe, Informed AI Translation Solutions\"   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-180x180.jpg\" class=\"wp-image-4050 avia-img-lazy-loading-4050 attachment-square size-square wp-post-image\" alt=\"Negotiating to Win\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-180x180.jpg 180w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-80x80.jpg 80w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-36x36.jpg 36w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-120x120.jpg 120w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win-450x450.jpg 450w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><span class=\"iconfont\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><div class=\"av-heading-wrapper\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/englishbusiness.de\/en\/blog\/englishbusiness-announces-strategic-partnership-with-deepl-to-empower-clients-with-safe-informed-ai-translation-solutions\/\" rel=\"bookmark\" title=\"Permanent Link: EnglishBusiness Announces Strategic Partnership with DeepL to Empower Clients with Safe, Informed AI Translation Solutions\">EnglishBusiness Announces Strategic Partnership with DeepL to Empower Clients with Safe, Informed AI Translation Solutions<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/category\/press-releases\/\" rel=\"tag\">Press Releases<\/a><\/span><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"entry-content\"  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/englishbusiness-announces-strategic-partnership-with-deepl-to-empower-clients-with-safe-informed-ai-translation-solutions\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2025-09-16T21:47:57+02:00\" >16 September 2025<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/author\/anthonyl\/\" title=\"Posts by Tony\" rel=\"author\">Tony<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2018\/11\/negotiation_to_win.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>840<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1440<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Tony<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2022\/11\/1_Logo_EB_4c_Claim_grau_M_300dpi_25cm.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Tony<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-09-16T21:47:57+02:00\" >2025-09-16 21:47:57<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-30 20:49:23<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>EnglishBusiness Announces Strategic Partnership with DeepL to Empower Clients with Safe, Informed AI Translation Solutions<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-8318 post-loop-2 post-parity-even single-small with-slider post-8318 post type-post status-publish format-standard has-post-thumbnail hentry category-translation tag-copy-writing tag-international-business tag-translation-business\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><a href='https:\/\/englishbusiness.de\/en\/blog\/translation-or-localisation-how-to-tailor-texts-to-the-global-market\/' class='small-preview'  title=\"Translation or localisation? How to tailor texts to the global market\"   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-180x180.jpg\" class=\"wp-image-8319 avia-img-lazy-loading-8319 attachment-square size-square wp-post-image\" alt=\"Writing for international markets\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-180x180.jpg 180w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-80x80.jpg 80w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-36x36.jpg 36w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets-120x120.jpg 120w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><span class=\"iconfont\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><div class=\"av-heading-wrapper\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/englishbusiness.de\/en\/blog\/translation-or-localisation-how-to-tailor-texts-to-the-global-market\/\" rel=\"bookmark\" title=\"Permanent Link: Translation or localisation? How to tailor texts to the global market\">Translation or localisation? How to tailor texts to the global market<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/category\/translation\/\" rel=\"tag\">Translation<\/a><\/span><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"entry-content\"  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/translation-or-localisation-how-to-tailor-texts-to-the-global-market\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2023-06-07T12:30:49+02:00\" >7 June 2023<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/author\/rolf-heckenenglishbusiness-de\/\" title=\"Posts by Rolf Hecken\" rel=\"author\">Rolf Hecken<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Writing-for-international-markets.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>400<\/span>\n\t\t\t\t\t\t<span itemprop='width'>700<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Rolf Hecken<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2022\/11\/1_Logo_EB_4c_Claim_grau_M_300dpi_25cm.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Rolf Hecken<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-06-07T12:30:49+02:00\" >2023-06-07 12:30:49<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-30 20:49:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Translation or localisation? How to tailor texts to the global market<\/span><\/span><\/span><\/article><article class=\"post-entry post-entry-type-standard post-entry-8325 post-loop-3 post-parity-odd post-entry-last single-small with-slider post-8325 post type-post status-publish format-standard has-post-thumbnail hentry category-business-communication tag-active-listening tag-communication-in-the-workplace tag-english-for-daily-business\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" ><div class=\"blog-meta\"><a href='https:\/\/englishbusiness.de\/en\/blog\/telephone-skills\/' class='small-preview'  title=\"Why (and how) you should still master telephone skills in 2023\"   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-180x180.jpg\" class=\"wp-image-8327 avia-img-lazy-loading-8327 attachment-square size-square wp-post-image\" alt=\"Telephone communication\" srcset=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-180x180.jpg 180w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-80x80.jpg 80w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-36x36.jpg 36w, https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication-120x120.jpg 120w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><span class=\"iconfont\" aria-hidden='true' data-av_icon='\ue836' data-av_iconfont='entypo-fontello'><\/span><\/a><\/div><div class='entry-content-wrapper clearfix standard-content'><header class=\"entry-content-header\"><div class=\"av-heading-wrapper\"><h2 class='post-title entry-title '  itemprop=\"headline\" ><a href=\"https:\/\/englishbusiness.de\/en\/blog\/telephone-skills\/\" rel=\"bookmark\" title=\"Permanent Link: Why (and how) you should still master telephone skills in 2023\">Why (and how) you should still master telephone skills in 2023<span class=\"post-format-icon minor-meta\"><\/span><\/a><\/h2><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/category\/business-communication\/\" rel=\"tag\">Business communication<\/a><\/span><\/div><\/header><span class=\"av-vertical-delimiter\"><\/span><div class=\"entry-content\"  itemprop=\"text\" ><div class=\"read-more-link\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/telephone-skills\/\" class=\"more-link\">Read more<span class=\"more-link-arrow\"><\/span><\/a><\/div>\n<\/div><span class=\"post-meta-infos\"><time class=\"date-container minor-meta updated\"  itemprop=\"datePublished\" datetime=\"2023-05-05T11:01:29+02:00\" >5 May 2023<\/time><span class=\"text-sep\">\/<\/span><span class=\"blog-author minor-meta\">by <span class=\"entry-author-link\"  itemprop=\"author\" ><span class=\"author\"><span class=\"fn\"><a href=\"https:\/\/englishbusiness.de\/en\/blog\/author\/rolf-heckenenglishbusiness-de\/\" title=\"Posts by Rolf Hecken\" rel=\"author\">Rolf Hecken<\/a><\/span><\/span><\/span><\/span><\/span><footer class=\"entry-footer\"><\/footer><div class='post_delimiter'><\/div><\/div><div class=\"post_author_timeline\"><\/div><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2020\/02\/Telephone-communication.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>400<\/span>\n\t\t\t\t\t\t<span itemprop='width'>700<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Rolf Hecken<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/englishbusiness.de\/wp-content\/uploads\/2022\/11\/1_Logo_EB_4c_Claim_grau_M_300dpi_25cm.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Rolf Hecken<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-05-05T11:01:29+02:00\" >2023-05-05 11:01:29<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-09-30 20:49:25<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Why (and how) you should still master telephone skills in 2023<\/span><\/span><\/span><\/article><\/div><\/p><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2qmiy0-fd3e6968da832670740a4b3e99b9399d\">\n.flex_cell.av-2qmiy0-fd3e6968da832670740a4b3e99b9399d{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-2qmiy0-fd3e6968da832670740a4b3e99b9399d{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-2qmiy0-fd3e6968da832670740a4b3e99b9399d av-gridrow-cell av_one_fifth no_margin' ><div class='flex_cell_inner'><\/div><\/div>\n<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":7362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,50],"tags":[98,97],"class_list":["post-7360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-communication","category-cultural-awareness","tag-communication-in-the-workplace","tag-international-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why is intercultural awareness so important? | EnglishBusiness AG<\/title>\n<meta name=\"description\" content=\"Intercultural awareness is essential in today\u2019s business environment, if you want to to create and protect good international relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/englishbusiness.de\/en\/blog\/why-is-intercultural-awareness-so-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is intercultural awareness so important?\" \/>\n<meta property=\"og:description\" content=\"Intercultural awareness is essential in today\u2019s business environment, if you want to to create and protect good international relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/englishbusiness.de\/en\/blog\/why-is-intercultural-awareness-so-important\/\" \/>\n<meta property=\"og:site_name\" content=\"EnglishBusiness GmbH - We expand your global reach\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/EnglishBusiness\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-30T08:53:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T18:49:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/englishbusiness.de\/wp-content\/uploads\/2019\/07\/Interkulturelle-Kompetenz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"EnglishBusiness\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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